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Radio Advertising
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Radio Advertising
Radio is everywhere. How does radio advertising effect the listener ? Radio advertising lets listeners become attached to the presence of their radio output, in their car, at work and now through their mobile phones or on the internet, increasing the person’s dependency. Radio may be the closest medium to word of mouth. At The Media Box we can assist you with conceptualisation, production and placement of your radio ad on community, local or national radio stations.
Advantages of Radio
Radio advertising can help your business generate more traffic, generate more sales and increase your profit. There are a few fundamental reasons for to consider radio advertising. It reaches people at relevant times. Most radio listeners are engaged in everyday activities like driving or working – this means that advertisers can reach listeners at key “touch-points” during the day. Radio creates a large “share of mind” for a brand. This is because radio ads are repeated frequently and because listeners tend to spend long times listening. Another reason why radio advertising helps your business is that radio reaches out in an ad avoidance world. It has the lowest level of avoidance because listeners rarely switch between stations that don’t make the medium evasive. So if you want to advertise on radio feel free to contact us to discuss your advertising needs.

Radio is everywhere. In the car, at the office or on the clock radio in the bedroom

  • Efficient:

    through effective targeting of listeners demographically and / or geographically.

  • Relevant:

    it reaches listeners when and where the message is relevant to them.

  • Unavoidable:

    try as you will, you can’t close your ears.

  • On-line responsive:

    you can promote your company’s website.

  • A Friend:

    listeners listen habitually and use radio emotionally at certain times when they need it.