Radio is everywhere. How does radio advertising effect the listener? Radio advertising lets listeners become attached to the presence of their radio output, in their car, at work and now through their mobile phones or on the internet, increasing the person’s dependency. Radio may be the closest medium to word of mouth.
Radio advertising can help your business generate more traffic, generate more sales and increase your profit. There are a few fundamental reasons for to consider radio advertising. It reaches people at relevant times. Most radio listeners are engaged in everyday activities like driving or working – this means that advertisers can reach listeners at key “touch-points” during the day. Radio creates a large “share of mind” for a brand.
This is because radio ads are repeated frequently and because listeners tend to spend long times listening. Another reason why radio advertising helps your business is that radio reaches out in an ad avoidance world. It has the lowest level of avoidance because listeners rarely switch between stations that don’t make the medium evasive. So if you want to advertise on radio feel free to contact us to discuss your advertising needs.