The use of a headset to immerse yourself in a digital world. Usually interactive, always impressive. Contact us for VR / 360 services.
A spoken narration and commentary to accompany the video. Recorded in a sound studio. We use a range of artists, male and female.
A border around the screen that ensures titles will not disappear off the screen if the monitor is not set up correctly. Particularly important in
On-screen text or moving images that help illustrate points in the video. Opening titles may be used in TV.
A single frame (still image) taken from the video. Traditionally one second of footage is made of 25 frames. Incredibly, researchers have developed a camera
A still image – usually a mockup of one frame of an animated film – to help you decide on the final style. Similar to
A balanced camera rig that lets the Camera Operator capture smooth tracking shots without any of the shake and wobble that comes with handheld filming.
The shutter determines the “Look” of the shot. For action scenes, for example, a higher shutter speed is used to give the scene a more
Sometimes also referred to a Sizzle-reel. A short video to showcase a person’s or agencies work. Like this.
Sound effects or ‘foley’. Sound added in to the video during the edit to support the visuals. Sound is often overlooked (pardon the pun), but
A timeline in Adobe Premiere Pro. When editing, the sequence has its own settings such as resolution, frame rate etc. These relate to the export
Standard definition (less than 720p). Not much use anymore unless it’s for artistic purposes.
The first version of the unfinished video. Often includes a sample voiceover and music, placeholder graphics, and indicative of the direction of travel. Should resemble
Similar to an export. When a motion graphics project is exported, the file is known as a render. Some editing software requires a ‘render’ (without
Short for ‘reconnaissance.’ A couple of members of crew – usually the Producer and the DP – will head to the location before the shoot
A high quality video format used in editing and exporting. Masters are often delivered in ProRes (422, 444 etc).
The process where the actual video is filmed with a camera crew, or the animation is created by the artists, illustrators and motion graphics designers.
Before filming, pre-production is the process of developing the concept, writing a treatment and/or script, storyboarding and generally planning the production of the video. We
Once a video has been filmed, post-production is when it is edited, graded, sound mixed, and finished to become the final film.
Variations of speed and timing within a finished video. Relates to a combination of script, video, voiceover and music. Sometimes a video might seem too
An overlay in a video can refer to any graphics, titles, or other layers above the video.
A specialized camera rig wherein the camera is mounted on a robotic arm. The movement is pre-programmed, allowing for stylish, precise camera moves that would
An editing technique wherein one shot cuts to another with a similar composition or theme; for example, cutting from the wheel of a car to
Lower thirds refers to any graphic or animation in the lower third of the video frame. Usually this would be a name and occupation card.
The lens is the part that delivers the light to the sensor. The lens can have different apertures and focal lengths. These influence how the
An editing technique wherein the video cuts to the second shot while the audio of the first shot is still playing. Named after the shape