Marketing

Also called the target audience, these are the people advertisers target with their ads. There are many audience targeting options including demographics, interests, remarketing, life

A simple Google Ads interface aimed at new advertisers with zero PPC experience. The heavy use of automation and AI means this type of campaign

Now known as the Google Ads Editor, this downloadable application allows advertisers to manage their Google Ads campaigns offline and offers many bulk editing features

An application programming interface (API) used by developers to create third-party applications for Google Ads. The AdWords API will be replaced with the new Google

The original name for Google’s pay per click advertising network. As of July 24th 2018, Google rebranded its network to Google Ads. The names are

Google’s publishing network which allows third parties to publish advertisements on their website in exchange for ad revenue. Ads can be run on these websites

A setting in many PPC networks which allows advertisers to run ads during specific times and days of the week. This setting allows advertisers to

A keyword status that measures how closely related a keyword is to an ad. The three statuses are below average, average, and above average. Having

Not to be confused with Ad Position, Ad Rank is a value that’s used to determine in what position an ad will show based on

A metric that tells advertisers the position in which an ad appears on a page in relation to other ads, with position one being the

Found in ad campaigns, ad groups are used to keep campaigns organized and contain a set of related keywords. Each ad campaign contains at least

Google Ads features that show extra business information on an ad, such as their address, phone number, shop rating or webpage links. These additional pieces

A setting in various PPC networks which determines how fast or slow ads are shown to users. The default setting in Google Ads is standard,

An advertising campaign with a PPC network that contains advertisements that share the same theme or goal. For example, a set of advertisements that focus

The testing of two different landing pages (landing page A and landing page B) to determine which converts better. Changes are usually anything from different